MKTG 301 — Acceptable Journals

Acceptable scholarly journals for MKTG 301, Directed Library Research; no journal articles earlier than 2003.

Full text, if available, is from the Foster Business Library database EBSCO Business Source Complete. Click on the titles below to be directed to full text online. Go to the Search Within This Publication option to search for a word or, in quotes, a phrase. Access to the full text of these journals is available from off-campus, for UW students, by going first to Off-Campus Access and keying in your UW NetID.

Harvard Business Review (Full Text, from EBSCO Business Source Complete)
Journal of Advertising (Full Text, from EBSCO Business Source Complete)
Journal of Advertising Research (Full Text, from EBSCO Business Source Complete)
Journal of Consumer Marketing (Full text, from Emerald Journals, 1994 to present)
Journal of Consumer Research (Full Text, from EBSCO Business Source Complete, delayed 1 year)
Journal of Interactive Marketing (Full Text, from EBSCO Business Source Complete, delayed 1 year)
Journal of Marketing (Full text, from EBSCO Business Source Complete)
Journal of Marketing Research (Full text, from EBSCO Business Source Complete)
Journal of Personal Selling & Sales Management (Full Text, from EBSCO Business Source Complete)
Marketing Management (Full Text, from EBSCO Business Source Complete)
Marketing Research (Full Text, from EBSCO Business Source Complete)
MIT Sloan Management Review (Full Text, from MIT Sloan Management Review , 1977 to present)
Sales & Marketing Management (Full Text, from EBSCO Business Source Complete)

Important reminders:

Two analyses of articles are required for this option, one for each session in option 1.
The analyses should summarize the basic research question in the article; the method used to answer the research question; and the conclusions reached by the author or authors.
Papers should be no more than double spaced.
Articles should be no older than 2003.

Some of these journals are also available, in hard copy, in the Foster Business Library Periodicals Collection, located at the west end of the library, under the Periodicals sign, and arranged alphabetically by periodical title, from A at the north end to W at the south.

Harvard Business Review, v.1- (1922-)
Journal of Advertising, v.2- (1973-)
Journal of Advertising Research, v.1- (Sept. 1960-)
Journal of Consumer Marketing, v.1- (1983-)
Journal of Consumer Research, v.1- (June 1974-)
Journal of Interactive Marketing, v.12- (winter 1998-)
Journal of Marketing, v.1- (1936-)
Journal of Marketing Research, v.1- (1964-)
Journal of Personal Selling & Sales Management (Not in the Foster Business Library Periodicals Collection)
Marketing Management (Not in the Foster Business Library Periodicals Collection)
Marketing Research (Not in the Foster Business Library Periodicals Collection)
MIT Sloan Management Review, v.42 no.2- (winter 2001-)
Sales & Marketing Management, v.115 no.9- (Nov. 17, 1975-)