Foster Business Library


Multicultural Marketing


Selected resources for Multicultural Marketing and Urban Enterprise Development, Marketing 445.
Foster Business Library research guides are aimed at University of Washington students, faculty, and staff, highlighting resources available to them; users not currently affiliated with the university may be unable to access some of these resources.
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Foster Business Library Databases:

The Foster Business Library offers an extensive collection of over fifty databases on its homepage; see under Databases. For a complete list of Foster databases, see the List of All Business Databases. Access to these databases from off campus requires that you first go to the Off-Campus Access button, in the upper right of all library webpages. These resources may not be accessed from off campus except by those with a valid UW Net ID and password. For more information on Foster business databases, click Databases, A-Z. For information on which Foster business databases to use, see the Database Index. For information on accessing Foster databases from off campus, see Database Access. For guidelines on responsible database usage, see Database Usage.

  • Gale Virtual Reference Library:   On the Foster Business Library homepage, listed under List of All Business Databases.   The Gale Virtual Reference Library is a database of encyclopedias, almanacs, and specialized reference sources for multidisciplinary research; go to Business for such major business sources as the Encyclopedia of American Industries, the Encyclopedia of Business and Finance, the Encyclopedia of Small Business, the Encyclopedia of Global Industries, as well as all thirteen volumes of the Business Plans Handbook.

  • Hoovers Online:   Hoovers Online offers information on over 40,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc. See the listing of companies in this database that are located in Washington state.

  • MarketResearch.com Academic:   This database contains comprehensive full-text market research reports covering a broad range of markets, industries, and companies from reputable market intelligence sources such as Packaged Facts, Icon Group, and many others, for U.S. and global markets, covering over 2,000 industries and products.

  • ReferenceUSA:   Directory information for 12 million companies in the U.S.  Companies can be searched for by name, business activity, size and location. With this database, it is possible to identify businesses by geographic area (city, county, state, street, zip code, area code, but not neighborhood) and type of business, as well as by number of employees and gross annual sales. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    CD-ROM databases:

  • Mediamark Reporter:   Library CD-ROM Network.   CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers 2001 data. Search tips for using this database are available by clicking here.
    Available only in the Foster Business Library, on all public and Access Plus computers; not available from off-campus.

  • Simmons Choices III:   Library CD-ROM network.   CD-ROM version of the Simmons Study of Media and Markets, a tool for market research; a print version of this resource, in many volumes, is available in the Foster Business Library reference collection, dated 1993, with the call number HF5415.3 .S78 1993. Choices III provides marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers. Search tips for using this database are available by clicking here.
    Available only in the Foster Business Library, on all public and Access Plus computers; not available from off-campus.

    Web Resources:

    Unlike library databases, Web resources are available wherever you have web access; they do not require that you access them via the Off-Campus Access button, in the upper right of all library webpages. When using web resources, be sure to evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.

    Demographics:

  • American Factfinder:   This U.S. Census Bureau site allows you to obtain demographic information from the year 2000 census on states, counties, cities, metropolitan statistical areas, census-designated places, and zip codes—but not neighborhoods. A Census-Related Place is defined as a "statistical entity, defined for each decennial census according to Census Bureau guidelines, comprising a densely settled concentration of population that is not within an incorporated place, but is locally identified by a name.” A CDP is sometimes the closest you can get to a neighborhood. Go to the People section to select the level of data you wish to obtain. If you want business information about firms in an area, such as in a CDP, go to the Business and Government section.

  • Census 2000 Results for Washington:   This site, from the Washington State Office of Financial Management, is a good source for Washington information from the 2000 U.S. Census, with links to other information products at both the Office of Financial Management and the U.S. Census Bureau. See the section entitled Race and Minority Data. See also the County and City Data, which allows you to narrow down your search to neighborhoods, in some cases.

  • City of Seattle Office of Economic Development:   This City of Seattle office provides links to information about economic conditions in the city of Seattle, economic and community development, funding resources, and small business assistance. See, in particular, the Neighborhood Business District page.

  • Consumer Expenditure Surveys:   This Bureau of Labor Statistics site provides a wealth of data about consumer spending in the United States. Demographic information such as average number in consumer unit, percent male and female, education level, age and income groups, is detailed along with average annual expenditures consisting of fourteen main categories: food, alcoholic beverages, housing, apparel and services, transportation, health care, entertainment, personal care products and services, reading, education, tobacco products and smoking supplies, miscellaneous, cash contributions, and personal insurance and pensions. Data is available back to 1984 and is sorted by metropolitan statistical areas, regions and other groupings. For Seattle consumer expenditure data by product category, for 2003-2004, click here.

  • Data (Puget Sound Regional Council):   The Puget Sound Regional Council is a regional data center that provides a wide variety of economic, demographic, geographic, and transportation data to its member cities, counties, businesses, and other interested parties. Data is available on a wide variety of demographic information, in spreadsheet formats, on race, income, housing, building permits, employment, transportation, etc. plus links to labor force, per capita income, population and regional CPI information.

  • King County Profile:   This 2001 PDF report, in 43 pages, is from the Washington State Employment Security Department, and offers a demographic profile of King County's population, labor force, industries and personal income. Similar profiles are available for other counties in the state of Washington here, including a 47-page 2002 PDF-format profile for Yakima County.

  • Population Reference Bureau:   This site offers U.S. population tables, articles and data from a variety of their publications in HTML, presentation, and PDF formats. Topics include the 2000 U.S. Census, children, education, estimates and projections, fertility, foreign-born, income/poverty, labor/employment, marriage/family, migration, mortality, older population, political arithmetic, and race/ethnicity (with over twenty articles related to this topic).

  • Regional Economic Conditions (FDIC):   This site, from the U.S. Federal Deposit Insurance Corporation, provides data, graphs, and maps for every county and MSA in the country, including Washington state, for industry activity, employment and income, real estate activity, selected commodity prices, unemployment, bankruptcy filings, etc. This site also includes data for every county in Washington state as well as the state's metropolitan statistical areas of Bellingham, Bremerton, Olympia, Portland-Vancouver, Richland-Kennewick-Pasco, Seattle-Bellevue-Everett, Spokane, Tacoma, and Yakima.

  • Washington State Annual Demographic Information:   This site, from the Washington State Employment Security Department, Offers a demographic profile of Washington state population, labor force, Industries and personal income. A lot of the data at this site dates from the 1990's.

    Marketing:

  • Marketing links (Advertising World):   This University of Texas site serves as a portal to links and sources of information on 75 topics, from account planning to web site promotion. Among its many sources of web information is this source on general marketing resources. There are also ones for the topics of Market Research, Direct Marketing, and Social Marketing.

  • Sample marketing plans (Bplans.com):   This site, from BPlans.Com, offers about twenty free, sample marketing plans as well as some marketing plan articles.

    Small business:

  • Business Finance Programs (King County):   King County provides resources and information targeted at small business via the Economic Development Program of its Office of Regional Policy and Planning. The Business Finance website provides links to a long list of funding sources for small business in the county, from a wide variety of sources.

  • Business For Social Responsibility:   "Business for Social Responsibility began in 1992 as an association of approximately 50 companies dedicated to helping businesses be both commercially successful and socially responsible. Many of these founding companies were small and medium sized businesses--such as Ben & Jerry's, Patagonia, and Tom's of Maine--which themselves strongly believed in and pursued responsible business practices." This organization has now grown to 1,400 member companies and its website is a valuable source for information about the social responsibility of business. The site includes a search engine; some material on the site is available to members only.

  • Community Capital Development:   "Community Capital Development (CCD) is a private, non-profit 501(c)(3) community and economic development organization. CCD was formed in 1997 as consortium of three not-for-profit economic development organizations to create, sustain, and grow entrepreneurial opportunities and livable-wage jobs in Seattle and Western Washington, primarily for disadvantaged populations (low-income individuals, women, and minorities) that have historically experienced difficulties in accessing business financing and economic development services." This local organization provides business assistance to individuals seeking small business loans, as well as assistance, classes, and seminars, from business plans to marketing to accounting and contract procurement.

  • Doing Business in Washington:   This site, from Washington State Government, offers links to information on starting a business in this state, licenses and permits, business taxes, business resources, doing business with government, business technologies, employees and employers, and state resources.

  • Greater Seattle Chamber of Commerce:   This Greater Seattle Chamber of Commerce site provides information on relocating a business to the Seattle area and a directory of its member firms and their products and services.

  • Inc Magazine:   This small business magazine offers a wealth of information at its website. See their How-To Guides, including Raising Start-Up Capital. See also their Articles By Topic section, for Inc.Com articles on writing a business plan, starting a business, buying a business or franchise, marketing and advertising, offices and operations, running a one-person business, and sales. See also their Inc 500 List, of companies with an average age of eight years and with a median employee headcount of 68. See also the magazine's Inner City 100 List (from 2002).

  • Minority Business Development Agency:   This agency is part of the U.S. Department of Commerce and provides information on capital trends, demographic trends, industry and export trends, and significant minority enterprise small business information. Among the research reports is the agency's report on Minority purchasing power, 2000 to 2045 (a 12-page report in PDF format).

  • The National Black Chamber of Commerce:   This ten-year old organization "represents 64,000 Black owned businesses and provides an advocacy that reaches all 640,000 Black owned businesses." It has 190 affiliated chapters, including one in Washington state (based in Tacoma). "Throughout the 1990's, African American businesses in the U.S. posted sales of more than $80 billion annually. In general, African Americans represent an annual spending base of over $500 billion. NBCC has harnessed much of the power of these dollars and provides unique opportunities for corporations and African American businesses to partner in creating greater opportunity for all people."

  • National Center for American Indian Enterprise Development:   The National Center for American Indian Enterprise Development is "a non-profit organization, founded and directed by American Indians. The National Center is the first national organization solely dedicated to developing American Indian economic self-sufficiency through business ownership." This organization has a Northwest Regional Office in Seattle.

  • Northwest Minority Business Council:   This council is the state branch of the National Minority Supplier Development Council, "chartered in 1972 to provide increased procurement and business opportunities for minority businesses of all sizes. The NMSDC Network includes a National Office in New York and 39 regional councils across the country. There are 3,500 corporate members throughout the network, including most of America's largest publicly-owned, privately-owned and foreign-owned companies, as well as universities, hospitals and other buying institutions. The regional councils certify and match more than 15,000 minority owned businesses (Asian, Black, Hispanic and Native American) with member corporations which want to purchase goods and services." See the local list of Corporate Members and Governmental Agencies.

  • Seattle Office, Small Business Administration:   This site offers a wealth of free resources for starting, financing and expanding a business. See their 2006 PDF Small Business Resource Guide in 43 pages. See also their local Business Development section. The Office of Economic Research, at the SBA's Office of Advocacy, also includes statistics on minorities and women in business and as business owners.

  • Small and Disadvantaged Business Utilization:   This U.S. Department of Housing and Urban Development agency's mission is "to ensure that small businesses, small disadvantaged businesses and women-owned businesses are treated fairly and that they have an opportunity to compete and be selected for a fair amount of the agency's contract dollars. The Department of Housing and Urban Development (HUD) is committed to ensuring that small businesses, small disadvantaged businesses and women-owned businesses participate fully in HUD direct contracting as well as in contracting opportunities generated by HUD grant funds." See their Small Business Policies.

  • Soy Empresario.Com:   "This site is a business portal in Spanish which includes some of the articles found at Entreworld.org, translated into Spanish. Its target audience is Hispanic entrepreneurs in the United States and Latin America. You'll find business news, business opportunities in Puerto Rico and Latin America, shareware code, clip art, discussion forums and business-to-business directories here, plus advice on how to start your own business and links to financial advice and resources on the Web."

  • The United States Hispanic Chamber of Commerce:   This twenty-five year old organization "has worked towards bringing the issues and concerns of the nation's more than 1.2 million Hispanic-owned businesses to the forefront of the national economic agenda...through the network of nearly 200 Hispanic Chambers of Commerce and Hispanic business organizations." This organization has three chapters in Washington state. See their Links to Hispanic Organizations and Resources.

  • Washington State Hispanic Chamber of Commerce:   "The Washington State Hispanic Chamber of Commerce ... is a membership network of businesses, professional associations, corporations and individuals working for the advancement of Hispanic businesses and the surrounding business community through education, training, advocacy and networking. Economic development, prosperity and community stewardship are the primary goals of the chamber." This site offers a membership directory, a newsletter, events listing, job information, and links for entrepreneurs, business advocacy organizations, and other hispanic chambers of commerce.

  • Washington State Office of Minority and Women's Business Enterprises:   This agency's mission is to ensure an equitable public contracting and procurement environment in Washington state in which all qualified businesses owned and controlled by socially and economically disadvantaged individuals, including minorities and women, may participate. This site includes bid lists and contracting opportunities, a directory of nearly 3,000 minority firms in the state, and a frequently-asked questions area (among other resources).

    Foster Business Library Reference Collection:

    The Foster Business Library Reference Collection consists of business handbooks, encyclopedias, dictionaries, and other quick reference tools. It is located behind the Reference Desk in Foster, arranged by call number. Reference materials cannot be checked out; they may only be used in the library.

    Demographics:

  • Rand McNally commercial atlas & marketing guide.
    This oversized two-volume annual publication provides population, economic, and geographic data for over 129,000 places in the United States as well as information about the largest U.S. corporations and state, county, and city data.
    Foster Business Library Reference, CALL NUMBER: G1046 .Q1 .R35 2005. (in atlas/dictionary stand)

    See Washington counties, Seattle area communities, Seattle-Bellevue-Everett population trends, Washington county population trends, Seattle and Yakima population data, and Washington cities, business data, and places.

  • 2002 county and city extra.
    This annual reference work provides extensive data on U.S. states, counties, and cities in a wide variety of categories, including population, households, vital statistics, health, crime, education, labor force and employment, trade, federal funds, etc.
    Foster Business Library Reference, CALL NUMBER: HA203 .C68 2002.

    See Washington state, its counties, and its 21 major cities throughout this volume.

  • State trends.
    This paperback provides data on all fifty states for those who wish to measure quality of life and to compare states. Data is provided in the areas of education, energy, highways, prisons and corrections, public health, and state government spending.
    Foster Business Library Reference, CALL NUMBER: HA203 .S735 2006.

  • The sourcebook of zip code demographics.
    This thick paperback provides up-to-date demographic information, by zip code, for every residential and non-residential zip code location in the U.S., with population, households, ethnicity, age, income, spending potential on financial services, home, entertainment, and personal, dominant lifestyle segmentation, business data including number of businesses and dominant industry, forecasts, etc.
    Foster Business Library Reference, CALL NUMBER: HA203 .S66 2002.

    See Washington state on pages 348-A to 354-C; for Seattle, see zip codes 98001 to 99403 on pages 348A to 348D, pages 506 to 508, and pages 653 to 655. For Yakima, see zip codes 98901 to 98908 on pages 352A to 352D, page 507, and page 655.

  • MSA profile: metropolitan area projections to 2025.
    Population, employment, earnings, personal and household income and retail sales data and projections for the years 1970, 1980, 1990, 1996, 1999, 2000, 2001, 2002, 2005, 2010, 2015, 2020 and 2025 for states, regions and metropolitan areas. Data includes white, black, other, and hispanic populations.
    Foster Business Library Reference, CALL NUMBER: HC106.8 .M77 2005.

    In the 2004 edition, see pages 238 to 239 for Washington state; pages 276-277 for the Seattle-Tacoma-Bremerton area; pages 812 to 813 for the Seattle-Bellevue-Everett area; and pages 904 and 905 for Yakima.

  • Key indicators of county growth, 1970 - 2025.
    This source covers households, population by age, income (per capita, per household and earnings per job) and employment for U.S. counties as far back as 1970, with projections in each category through 2025.
    Foster Business Library Reference, CALL NUMBER: HC106.82 .K48 1998.

    For King County, see page 496; for Yakima County, page 500.

  • Washington state almanac: an economic and demographic overview of counties and cities.
    Two-page profiles of the state as a whole and of each county, with information on population, population change, personal income, taxable retail sales, registered business, new businesses, property assessments, employment by industry sector and unemployment.
    Foster Business Library Reference, CALL NUMBER: HC107 .W2 .E25 2004-2005.

    See pages 40 to 41 for King County and pages 84 and 85 for Yakima County.

  • Washington minority small business survey.
    This pamphlet, authored by three UW Business School professors, provides data and information on minority small business in Washington state, including ownership, industry distribution, customers, employment, and more.
    Foster Business Library Reference, CALL NUMBER: HD2358.5 .U62 .W22 2007.

  • Employment, hours, and earnings: states and areas.
    This compilation of data from the Bureau of Labor Statistics is the first to use the NAICS codes for employment data, for the U.S., the fifty states, and the country's largest metropolitan areas. See Washington state, and Seattle, Spokane, and Tacoma, on pages 1099 to 1118.
    Foster Business Library Reference, CALL NUMBER: HD5723 .A26 2005.

  • Demographics USA: county edition.
    This large paperback provides in-depth demographics, for people, races, households, and businesses, for U.S. states, cities, and counties, with consumer and buying power data. Also included is retail sales and employment data.
    Foster Business Library Reference, CALL NUMBER: HF3007 .S96 (Annual)

    See Washington demographics by county (including ethnicity) on page 5-45, household data on pages 7-45 and 7-46, effective buying income on pages 8-46 and 8-46, retail sales and establishments on pages 9-123 to 9-124, five year projections on page 11-45, consumer expenditures on pages 12-45 and 12-46, and Seattle data on page 15-5.

  • Demographics USA: zip edition.
    This large paperback provides in-depth demographics, for both people and businesses, for U.S. zip codes.
    Foster Business Library Reference, CALL NUMBER: HF5415.3 .D463 (Annual)

    In the 2006 edition, see Washington data on pages 2-290 to 2-296, for zip codes 98001 to 99403; on pages 3-15 to 3-16; on pages 3-31 to 3-32; pages 3-47 to 3-48; pages 4-2, 4-4, and 4-6; on pages 5-403 to 5-406; on pages 6-403 to 6-411; and on pages 7-403 to 7-411.

    Industry information:

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 (Quarterly)

    This source is excellent for up-to-date industry trends, on a national and international basis, for 52 industries.

  • Puget Sound major employers directory pinpointer.
    Published by the Greater Seattle Chamber of Commerce, this unique reference work to companies in King, Pierce, and Snohomish counties covers almost 1,900 major employers in the region (employers with more than 100 employees), pinpointing them by map location and providing company addresses, number of employees, telephone numbers, principal products or services, and four names of contact persons. There is also an SIC code index.
    Foster Business Library Reference, CALL NUMBER: HC107 .W22 .P864 2001/2003.

    For instance, see SIC index pages 24 to 25 in the back of the volume for listings of nonprofit social organizations, amidst other nonprofits in health, etc. See also the list, on pages one to three, of the top 100 employers, ranked by number of employees, in King, Pierce, and Snohomish counties; the list includes such nonprofits as the Port of Seattle, the University of Washington, a number of hospitals and health care organizations, cities and counties, schools, etc.

  • Puget Sound Business Journal book of lists.
    This annual publication is an invaluable source of information about public and private companies in the Puget Sound area, culled from lists that appeared weekly in the Puget Sound Business Journal. Besides lists of the largest and fastest growing public and private companies in the area, this reference work includes commercial real estate deals, banks and securities firms, contractors, education and employment, health care, title companies, marketing firms, nonprofits, professional services, executive compensation, real estate, retailers, software developers, biotech and travel and recreation. There is an index to companies and topics in the back of this volume.
    Foster Business Library Reference, CALL NUMBER: HC108 .S77 .P83 (Annual)

    In the 2006 edition, see pages 138 to 141 for top Minority-Owned Businesses.

  • The multicultural economy: minority buying power in the new century.
    This 200-page paperback covers the multicultural economy in all states, with introductory sections on black, native American, Asian, and Hispanic buying power, following by detailed data for each state on buying power by race, residence, changes over time, etc.
    Foster Business Library Reference, CALL NUMBER: HC110 .C6 .M85 2005.

  • Encyclopedia of African American business.
    This two-volume A to Z encyclopedia offers essays on a wide variety of aspects African American business, as well as biographical essays of notable businesspeople.
    Foster Business Library Reference, CALL NUMBER: HD2358.5 .U6 .E53 2006.

    See Advertising and Marketing in volume one, on pages 11 to 15.

  • Encyclopedia of business ethics and society.
    This five-volume reference work includes 900 essays by scholars, arranged alphabetically by topic, on all aspects of business ethics.
    Foster Business Library Reference, CALL NUMBER: HF5387 .E53 2008.

    See Multiculturalism in volume three, on pages 1448 to 1451.

  • RMA annual statement studies.
    Norms and ratios for many industries and sizes of business, itemized by asset size, and categorized by four digit SIC code.
    Foster Business Library Reference, CALL NUMBER: HF5681 .B2 .R6 (Annual)

    This title is one of the three standard sources of industry ratios.

  • Industry norms and key business ratios.
    Key business ratios for 800 S.I.C industry categories, a publication of Dun & Bradstreet.
    Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .I525 (Annual)

    This title is one of the three standard sources of industry ratios.

  • Almanac of business and industrial financial ratios.
    This annual publication, edited by Leo Troy, offers a different take on ratios than the title above. The arrangement of industries is by SIC code.
    Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .T68 (Annual)

    This title is one of the three standard sources of industry ratios.

    Marketing:

  • U.S. market trends & forecasts.
    This large volume provides an overview and projections for 400 significant industries and their component products or services, arranged alphabetically by industry name. For each product or service, there is a brief indication of the value of the U.S. market in 1998 and the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market value in dollars and the growth rate. There is also a brief analysis of the market sectors for the product or service and a description of the market segmentation by volume for 1997, plus U.S. market share and market forecast information.
    Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.

  • How to write a successful marketing plan.
    This volume covers the background, preparation, planning objectives, target markets, positioning, marketing strategy, branding, pricing, distribution, and other aspects of creating a marketing plan.
    Foster Business Library Reference, CALL NUMBER: HF5415.13 .H52 1996.

  • Marketing plans: how to prepare them, how to write them.
    This newer title, in its fifth edition, provides information about the marketing process, the marketing audit, the communication and pricing plans, and marketing planning, as well as the nuts and bolts of how to prepare and use a marketing plan.
    Foster Business Library Reference, CALL NUMBER: HF5415.13 .M369183 2002.

  • Demographics USA: zip edition.
    This large paperback provides in-depth demographics, for both people and businesses, for U.S. zip codes.
    Foster Business Library Reference, CALL NUMBER: HF5415.3 .D463 (Annual)
    (See also Demographics USA: county edition, call number HF3007 .S96)

  • The lifestyle market analyst.
    Market analysis information including demographic, geographic and lifestyle information to identify who customers are, where they live, how they spend their time and money and how to reach them.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 (Annual)

    In the 2005 edition, see Seattle-Tacoma on pages 588 to 589, and Yakima-Pasco-Richland-Kennewick on pages 700 to 701.

  • Research alert yearbook.
    This volume collects marketing research data from over 1,000 market research reports on a very wide variety of topics, including advertising and marketing, age groups, demographics, apparel, spending, entertainment, food and beverages, health, internet, sports, etc.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .R47 2006.

  • Washington state retail survey.
    Comprehensive survey of retail sales activity in each county and city in the state, with historical sales trends in over 300 individual market areas, based on activity in 65,000 retail outlets.
    Foster Business Library Reference, CALL NUMBER: HF5429.4 .W2 .W37 2007.

  • Marketer's guide to media.
    This small paperback was formerly entitled Mediaweek's Guide to Media. It provides information on media trends, media rates, and demographics, for Broadcast television, syndicated television, cable television, radio, and out-of-home media (such as billboards, outdoor advertising and posters), teens, promotion media, custom publishing, magazines, newspapers, Hispanic markets and media, and media and marketing software.
    Foster Business Library Reference, CALL NUMBER: HF5826.5 .M45 2004.

  • The Advertising Age encyclopedia of advertising.
    In three volumes, this heavily-illustrated encyclopedia includes profiles of more than 120 ad agencies worldwide, essays on 80 leading agencies, detailed articles on 40 U.S. agencies, biographies of 47 major advertising figures, as well as 160 significant corporate advertisers, brands, and campaigns, 20 essays on market research methods, and 52 essays on advertising tools and operations.
    Foster Business Library Reference, CALL NUMBER: HF5803 .A28 2003.

    For instance, see Minorities: Targets of Advertising, in volume two, pages 1064 to 1068.

  • SRDS hispanic media & market source.
    Part of a large set of SRDS publications, this 1998 title details information about the hispanic market in the U.S., in general, and in neighboring countries, with detailed information about the hispanic market in various cities, counties, along with rankings, plus individual city listings for radio and television stations, newspapers, and consumer magazines, with advertising rates for 1998.
    Foster Business Library Reference, CALL NUMBER: P95.4 .H58 .H57 v.11 no.2 2003.

    See references to Seattle-Tacoma and Yakima-Pasco-Richland-Kennewick throughout this volume.

    Small business:

  • Seattle metro yellow pages.
    An excellent and easy to use source for local business information, this directory is also a link to resources often more valuable than web and print resources: people working in business and industry.
    Foster Business Library Reference Desk, Annual

    There is an index in the back of the yellow pages by subject term that makes navigating this resource easier.

  • SmartStart your Washington business.
    This paperback provides detailed information on starting a new business including initial considerations, business structure, startup details, employer duties, sources of business assistance, marketing, business plan, financing, accounting, human resources, insurance, office setup and specific Washington state information.
    Foster Business Library Reference, CALL NUMBER: HD62.5 .S62398 1997.

    See pages 5.6 to 5.7 and page B-6 for information about minority business development.

  • The business plans handbook.
    This multi-volume set is a compilation of over 200 actual business plans developed by entrepreneurs seeking small business funding. See the cumulative index in the latest volume to locate business plans by type of business. See the latest volume as well for listings of venture capital firms, business plan templates, and small business development centers.
    Foster Business Library Reference, CALL NUMBER: HD62.7 .B865

  • Financial studies of the small business..
    This annual ring-bound compilation covers small businesses under one million dollars in capitalization, in retail, wholesale, services, contracting, professional services and manufacturing. Data is available for total assets, sales volume, 25% most profitable and five year trends.
    Foster Business Library Reference, CALL NUMBER: HD2346 .U5 .F55a (Annual)

    This compilation provides industry ratios for some but not all kinds of small business.

  • The Washington services directory.
    This large paperback is a directory of services companies in Washington state, published by Harris Infosource, with an analysis of employment in services in this state, companies listed by city in alphabetic order, companies sorted by Standard Industrial Codes, an alphabetic index of companies, a services index and companies sorted by 3,000 service classifications, from Academic Tutoring Services to Youth Hostels.
    Foster Business Library Reference, CALL NUMBER: HD9981.7 .W2 .H37 2002.

  • Chinese business in America.
    This directory covers ethnic Chinese importers and exporters in the U.S., with information as well about starting, marketing, and sourcing a new business in this country.
    Foster Business Library Reference, CALL NUMBER: HF5035 .C515 2004-2005.

    See Washington state on page 227.

  • Washington manufacturers directory.
    This annual volume profiles over 8,000 Washington state manufacturers and suppliers, in six sections: a buyers guide listing companies by product or industrial service; an SIC code index; an alphabetical index by company name; a parent company index; a geographic index by city; and a county breakdown. Company profiles may include company name, subsidiary information, mailing address, phone (both local and national), fax, web address, the names of senior officers, the SIC code, number of employees and annual sales estimate, whether the company is public or private, parent company, and total employment.
    Foster Business Library Reference, CALL NUMBER: T12 .W35 2005.

    Foster Business Library Books:

    The Foster Business Library maintains a collection of over 70,000 books on all business topics. To search for materials on all three campuses of the University of Washington, go to the UW Libraries Catalog, in the upper left corner of the Foster Business Library homepage. Search by keyword, title, author, series, etc.

    To limit the results of your search just to materials in the Foster Business Library collection, use the Modify or Limit options at the top of the search results and change the library location to Foster Business Library. Availablity is indicated on the right of each online catalog record. First, note in which collection, within Foster, your materials are in, since the library has ten different Collections, each in a different location and often with differing arrangements. "Available" indicates that the book should be on the shelves under that call number and available for you to check out. "Due" and a date indicates that the book is already checked out to someone and is due back on the date indicated; you can have the "Request/Place Hold" feature to recall the book for your use.

    If the material you want is not in the collections of the University of Washington, you can use the "Search Summit" feature to repeat your search in the combined holdings of over thirty cooperating libraries in Washington and Oregon. Use the "Request This Item" feature in Summit to have books in those library sent here to Foster for you to check out.

    The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

    A keyword search for Multicultural, limited to the Foster Business Library, retrieved a list of 28 records, many of them about multicultural management. Titles in this list that mention marketing include:

    Another useful way to identify books is by way of LC Subject headings such as:

    Foster Business Library Articles:

    Articles in academic journals, magazines, trade periodicals, and newspapers are one of the best sources for any kind of research. While the Foster Business Library offers a large periodicals print collection, comprising over 800 titles, articles are most easily accessed online, 24/7, in such fulltext article databases as EBSCO Business Source Premier, Factiva, LexisNexis Academic, Newsbank Infoweb, and ProQuest Databases. These article databases are available in the library or from off-campus, and provide access to over 10,000 periodicals and millions of articles.

    Library access to most ProQuest databases will terminate at the end of spring quarter 2008, except for ProQuest NewsStand, ProQuest Dissertations and Theses, Historical New York Times, and the Historical Wall Street Journal. For more about this change, see UW Libraries Providing New Databases. After this change, comprehensive article searches should be performed in EBSCO Business Source Premier, Newsbank Infoweb, and ProQuest NewsStand. Also, after this change, links to the articles below will be broken.

    ProQuest Databases:

    This database--actually, a family of over two dozen databases--offers full text articles for over 10,000 publications, including scholarly journals, magazines, trade and industry periodicals, newspapers, and reports on a very wide range of topics. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box--or search for your topic in the Topic Guide.

    Your search terms will be highlighted in red in each article.

    For instance, a search in all databases, for the phrase "Multicultural Marketing" retrieved over six hundred articles. A search for "Multicultural Marketing" and Seattle produced just two articles (the most recent published in 2000).

    It is also possible to search by subjects or topics, using such subjects as SUB(Marketing) and SUB(Multiculturalism & Pluralism), which produced a list of over 280 articles, or SUB(Marketing) and SUB(Minority & Ethnic Groups), which produced a list of over 1,500 articles.

    Examples of articles, from the searches above, include:

    Help:

    10 January 2002; updated 29 May 2008.   Peter Stevens, Business Librarian, stevens@u.washington.edu.